LIVE NATION LAUNCHES IN THE PHILIPPINES, ACQUIRES PROMOTER MUSIC MANAGEMENT INTERNATIONAL

Published At: 25 April 2022 , 02:23 PM

Rhiza Pascua has also been appointed to the role of Managing Director Live Nation Philippines.

MMI, led by Pascua, was established over 20 years ago, and is now a prominent promoter in the Philippines.

The company has promoted concerts in the territory for artists such as Madonna, Coldplay, U2, Harry Styles, Bruno Mars and more.

Live Nation and MMI previously entered into a partnership in 2014 to promote concerts in the Philippines.

Roger Field, President of Live Nation Asia Pacific, said in a statement that Live Nation has “a long-standing and successful relationship with MMI,” and that the launch of Live Nation Philippines “is the natural next step in our committed growth in the Asia Pacific region”.

Live Nation’s launch in the territory follows February’s news that the company generated quarterly revenues of $2.7 billion across all divisions, including concerts, ticketing and advertising & sponsorship in Q4 2021 (ended December 31).

The firm’s annual revenues topped $6.3 billion in 2021.

“RHIZA IS A FORMIDABLE OPERATOR AND HAS PUT THE PHILIPPINES FIRMLY ON THE GLOBAL TOURING MAP.”

ROGER FIELD, LIVE NATION ASIA PACIFIC

Roger Field, President of Live Nation Asia Pacific, said: “Rhiza is a formidable operator and has put the Philippines firmly on the global touring map.

“We have a long-standing and successful relationship with MMI, and the launch of Live Nation Philippines is the natural next step in our committed growth in the Asia Pacific region.

“MMI adds another part to our network and our vision to deliver exceptional live entertainment experiences to music fans and more opportunities for artists to grow their audience across the world.”

“THROUGH THE LAUNCH OF LIVE NATION PHILIPPINES, THE SKY’S THE LIMIT, AND WE LOOK FORWARD TO BRINGING EVEN MORE OF THE GLOBE’S BIGGEST STARS AND CONNECTING FANS WITH THE ARTISTS THEY LOVE AND THE MAGIC OF LIVE.”

RHIZA PASCUA, LIVE NATION PHILIPPINES

Rhiza Pascua, Managing Director, Live Nation Philippines, added: “Over the years, MMI has delivered industry-leading world-class services to attract the biggest and best talent to the Philippines.

“Through the launch of Live Nation Philippines, the sky’s the limit, and we look forward to bringing even more of the globe’s biggest stars and connecting fans with the artists they love and the magic of live.”Music Business Worldwide

Read more: https://www.musicbusinessworldwide.com/live-nation-launches-in-the-philippines-acquires-promoter-music-management-international/